Privacy Policy
AD Real Estate is committed to protecting your privacy
Introduction: In this Privacy Notice the terms, 'we', 'us' and 'our' are references to E & A Durani Ltd. trading as AD Real Estate, Registered in England & Wales Company Number: 12335765 Registered Office: Gander Down Barns, Rodfield Lane, Ovington, Hampshire SO24 0HS.
This Privacy Notice sets out the basis on which any personal data we collect from you through our website (www.adrealestateco.uk) (Our site), or that you provide to us through Our Site or via other methods you may communicate with us, will be processed by us.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it:
Your privacy is important to us, and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws.
By accessing, browsing or otherwise using Our Site you confirm that you have read and agree to this Privacy Notice. If you do not agree with any part of this Privacy Notice, you should not use Our Site or use our services.
We reserve the right to change the contents of Our Site, including this Privacy Notice at any time, by posting such changes on Our Site. It is your responsibility to familiarise yourself with the Privacy Notice regularly to ensure that you are aware of any changes. Your continued use of Our Site following the posting of any such changes will constitute your acceptance of the revised Privacy Notice.
This Privacy Notice was last updated on 25th February 2025.
What information is being collected if you are a prospective or existing customer?
We may collect personal information from you in connection with your use of Our Site, including such personal information as:
your name, email address, telephone number and property address when you register to arrange a viewing, register for property alerts, request a valuation or consultation, or submit an enquiry;
cookie data which relates to your use of Our Site;
data sent from your browser to our server which may include: the time, date and duration of your visit to Our Site; the site from which you have come (the referral URL); the pages visited on Our Site; and your IP address.
We may also collect information from you in connection with a service or product provided to you by us, including personal information such as:
your name, postal address, phone number, email address and details of your requirements where you engage us to provide estate agency services on your behalf either in branch, at your property, by telephone or by email;
where appropriate your marital status, date of birth, nationality and tax status when you enter into a residential sales agreement with us;
your date of birth, nationality and other details from identity documents which you provide to us where we are required by law to carry out anti-money laundering checks;
evidence of the source of funds you will be using to buy a property, including for example, a copy of your bank statement or wage slips;
evidence that you have the right to sell a property where you are the owner and instruct us to assist you.
details relating to your property including photographs, floor plans, energy performance certificate ratings/ home reports, property description and survey results when you engage us to market a property for you;
Use of the information we collect
Your information will be used by us in connection with the following purposes:
To fulfil our obligations to you when providing you with our property services
To share your information with others, where necessary, to fulfil our property services for you, or were acting as agent for a third party on your behalf
To comply with our statutory and regulatory obligations, including verifying your identity, prevention of fraud and money laundering and to assess your credit worthiness
Communicate with you during the course of providing our services, for example with your enquiries and requests
Statistical purposes so we can analyse figures to help us manage our business and plan strategically for the future
To provide you, or to enable third parties to provide you, with information about goods or services we feel may interest you, where you have provided permission for us to do so or, if you are an existing customer only, where we choose to contact you by electronic means (including e-mail or SMS) with information about our own goods and services similar to those which you have already obtained from us or negotiated to obtain from us. For those marketing messages you can unsubscribe at any time
Track your use of our service including your use of our App in order to improve these
To notify you about changes to our service
To ensure that content from our site is presented in the most effective manner for you and for your computer
The legal basis upon which we deal with your information
Wherever we collect or use your personal information, we will make sure we do this for a valid legal reason. This will be for at least one of the following purposes:
because it is necessary to support the legitimate interests of our business in operating Our Site and providing letting agency services efficiently to meet your needs - in all such cases, we will look after your information at all times in a way that is proportionate and respects your privacy rights and you have a right to object to processing as explained in the section on Your Rights below;
to meet responsibilities we have to our regulators, tax officials, law enforcement, or otherwise meet our legal responsibilities
where we have obtained a clear consent from you - we will always make it clear when we need your consent and how you can change your permissions at any time thereafter.
If you would like to know more about the legal reasons or legitimate interests that apply to a particular way in which we use personal information you can contact us at any time.
What is the source of the information we collect?
The majority of the personal information which we collect will have been voluntarily provided by you; however, we may also obtain your personal data from other sources including:
third parties including regulatory bodies, companies providing commercially available databases, social networks (such as Facebook), introducer companies who have referred you to us for the delivery of services, your employer, your solicitor, trustees or your attorney;
online property portals such as Rightmove and Zoopla; and
other publicly available sources such as Companies House, the electoral roll and HM Land Registry.
Data retention
The personal information that you provide will be retained by us in accordance with applicable laws. However, we will take reasonable steps to destroy or de-identify personal information we hold if it is no longer needed for the purposes set out above. We will only hold your personal information on our systems for as long as is necessary for the relevant purpose for which it was collected.
Disclosure of information
The information you provide to us will be held on our computers in the UK and may be accessed by or given to our staff for the purposes set out in this Privacy Notice or for other purposes approved by you.
Marketing
We may use the information you provide us with to keep you informed about products or services which we provide and which we believe you may be interested in. Where we conduct marketing, we do so in accordance with applicable laws.
Where you contact us through the 'contact' page of Our Site, or make an enquiry in branch or on the phone to us, we will use the details you have supplied to us to provide you with our general property marketing by email unless you choose to 'opt-out' of these communications. If you do 'opt-out' then we will not send you information relating to our general property marketing by email. We may however contact you in future by phone where we reasonably believe (on the basis of services that we are providing to you) that there are additional, different services which you may be interested in. This may be, for example when we are assisting you with your search for a property, or agreed a tenancy. We rely on legitimate interests as a lawful basis for processing your information to conduct any marketing and we ensure you always have the right to opt-out of receiving marketing communications from us. If you wish to never receive any form of marketing communication from us you can let us know by contacting us (using the details provided below). Other than as explained above, we do not pass on your information to other companies for their own marketing purposes. If, at any time, you prefer not to receive further communications from us you will have the ability to unsubscribe from such communications by contacting us using details provided.
Security
We employ security measures which aim to protect the information provided by you from access by unauthorised persons and against unlawful processing, accidental loss, destruction or damage. We also expect you to take reasonable steps to safeguard your own privacy when transferring information to us, such as not sending confidential information over unprotected email, ensuring email attachments are password protected or encrypted and only using secure methods of postage when original documentation is sent to us.
Your rights
Subject to certain exemptions, and in some cases dependent upon the processing activity we are undertaking, you have certain rights in relation to your personal information.
To access personal information - You have a right to request that we provide you with a copy of your personal information that we hold and you have the right to be informed of; (a) the source of your personal information; (b) the purposes, legal basis and methods of processing; (c) the data controller’s identity; and (d) the entities or categories of entities to whom your personal information may be transferred.
To rectify / erase personal information - You can also request that we erase your personal information in the following limited circumstances: where it is no longer needed for the purposes for which it was collected; or where you have withdrawn your consent (where the data processing was based on consent); or following a successful right to object (see right to object); or where it has been processed unlawfully; or to comply with a legal obligation to which we are subject.
We are not required to comply with your request to erase personal information if the processing of your personal information is necessary: for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
To restrict the processing of your personal information - You can ask us to restrict the processing of your personal information, but only where: its accuracy is contested, to allow us to verify its accuracy; or the processing is unlawful, but you do not want it erased; or it is no longer needed for the purposes for which it was collected, but you still need it to establish, exercise or defend legal claims; or you have exercised the right to object, and verification of overriding grounds is pending.
To transfer your personal information – You can ask us to transfer your personal information to you in a structured, commonly used, machine readable format, or you can ask to have it transferred directly to another data controller, but in each case only where: the processing is based on your consent or on the performance of a contract with you; and the processing is carried out by automated means.
To object to the processing of your personal information – You can object to any processing of your personal information which has our legitimate interests as its legal basis, if you believe your fundamental rights and freedoms outweigh our legitimate interests.
To object how we use your personal information for direct marketing purposes – You can request that we change the manner in which we contact you for marketing purposes. You can request that we do not transfer your personal information to unaffiliated third parties for the purposes of direct marketing or any other purposes.
To lodge a complaint with your local supervisory authority - You have a right to lodge a complaint with your local supervisory authority (the contact details for which are set out in the Complaints section of this Privacy Notice) if you have concerns about how we are processing your personal information.
We ask that you please attempt to resolve any issues with us first, although you have a right to contact your supervisory authority at any time.
If you wish to access any of the above-mentioned rights, we may ask you for additional information to confirm your identity and for security purposes, in particular before disclosing personal information to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.
You can exercise your rights by contacting us using the details in the Contact section of this Privacy Notice. Subject to legal and other permissible considerations, we will make every reasonable effort to honour your request promptly or inform you if we require further information in order to fulfil your request.
We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way.
Contact
If you have questions or comments about our Privacy Notice or if you wish to exercise your rights mentioned above, please contact our Data Protection Officer by:
Email: alex@adrealestate.co.uk
Post: Data Protection Officer, Gander Down Barns, Rodfield Lane, Ovington, Hampshire SO24 0HS; or
Telephone: 07736276745
Complaints
If you have any concerns or complaints as to how we have handled your personal data you may lodge a complaint with the UK's data protection regulator, the ICO, who can be contacted through their website at https://ico.org.uk/global/contact-us/ or by writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
ICO Registration Number ZA321405